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Loren Baker from SearchEngineJournal picks up on the mascot deathwatch at Ask Jeeves with his recent post " Time for Jeeves to Sleep with the Fishes ".

Noting a number of signals sent by new owner Barry Diller, Loren may have found the actual reason the affable (or for some, laughable) butler may soon be dismissed. It seems that Jeeves and Barry Diller look so similar they could be related.

Now, nobody is claiming these two were separated at birth, at least not in these pages however the familiar resemblance is simply too striking to ignore.

Some might speculate a family dispute over money led to the imminent dismissal of the world's most popular butler but a recent Google search of Barry Diller reveals the following facts about his life, address and other highly personal facts...

<self-censored due to fears of info-chill>

In all seriousness, Ask is likely going to rebrand itself in the very near future, one that will not include the butler.


 About The Author
Jim Hedger is a writer, speaker and search engine marketing expert based in Victoria BC. Jim writes and edits full-time for StepForth and is also an editor for the Internet Search Engine Database. He has worked as an SEO for over 5 years and welcomes the opportunïty to share his experience through interviews, articles and speaking engagements. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .