Dutch Internet-analytics firm OneStat released their
autumn study of global usage share for the major search engines. Predictably,
Google remains in first place with over half of all search engine references
coming from Google.com or one of its regionally branded search tools such
as Google.co.uk or Google.com.au . Yahoo placed second with MSN taking
a distant third. Surprisingly, AOL (which still shows results generated
by Google) beat Ask for the number four spot.
According to traffic generated by the search engines, the global usage
rankings are:
1) Google 56.9%
2) Yahoo 21.2%
3) MSN 8.9%
4) AOL 3.2%
The methodology OneStat uses is mentioned in their press release:
"A global usage share of xx percent for search engine Y means
that xx percent of the visitors of Internet users arrived at sites that
are using one of OneStat.com's services by using search engine Y. All
numbers mentioned in the research are averages and all measurements
are normalised to the GMT timezone. Research is based on a sample of
2 million visitors divided into 20,000 visitors of 100 countries each
day. "
About The Author
Jim Hedger is a writer, speaker and search engine marketing expert
based in Victoria BC. Jim writes and edits full-time for StepForth and
is also an editor for the Internet Search Engine Database. He has
worked as an SEO for over 5 years and welcomes the opportunïty to share
his experience through interviews, articles and speaking engagements.
He can be reached at
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